Shanghai, March 18, 2022 – Budweiser China Innovation Hub, a platform launched by Budweiser China in 2020 and built for driving sustainability innovation and entrepreneurship empowerment, recently launched its 3rd cohort. Riding on the success demonstrated by previous Budweiser mentors and pilot startups, Innovation Hub 2022 returns with broader range of topics.

This year, Innovation Hub not only has the full support of internal stakeholders, but also the support from external partners. L’Oréal China, biggest cosmetic brand in China, joins the initiative committed to provide resource that could help startups further validate their innovations. Two of Budweiser China’s key upstream partners, SKIAD and Hua Xing also join the initiative as industry partners, providing opportunities for startups to learn first-hand industry know-how.

Innovation Hub 2022 aims to address 6 topics that could help consumer-goods industry transform towards more sustainable practices. From Carbon Neutrality, Green Agriculture, Circular Economy, Smart Brewery, Impactful Marketing, to Sustainable "Us", these topics are broader than before, which means more startups could potentially benefit from this pilot program. Startups participate in the program could have a chance to conduct face-to-face communication with industry key players, run months-long pilots with the support of mentor group, and be referred to the AB InBev global 100+ Accelerator program.

Click the link now to secure yourself an opportunity: https://makeable.cn/innovationhub2022/