OBC launched ‘Cheer up MaPa with Cass 0.0’ campaign to cheer up parents in celebration of May, family month in South Korea.
‘Cheer up MaPa with Cass 0.0’ campaign is an online campaign designed to cheer up stressed parents, as the prolonged COVID-19 pandemic has led parents to spend more time with their children at home. Participants are required to submit parenting photos through the event page in the official Cass 0.0 website or the profile link on the OBC Instagram account.
The campaign idea roots from stories received from OBC’s ‘Smart Choice’ campaign held during the initial launch of Cass 0.0. Among the entries received, many participates shared stories where they craved for Cass 0.0, a non-alcoholic beverage, due to increasing stress of parenting after the outbreak of COVID-19.
‘Cheer up MaPa with Cass 0.0’ campaign is open to all adults with parenting experience. As long as the photo includes a touching or hilarious moment of parenting, old photos can also be submitted. All submissions must have a title and a one-sentence description. Participation is open to adults of legal drinking age and photo submissions will be available until the 31st.