To commemorate the launch of Cass 0.0, OBC held ‘Smart Choice with Cass 0.0’ campaign and received ‘Tell us when and why you need Cass 0.0’ stories. A total of 6,546 stories were submitted and one story was selected as a finalist and was unveiled on both OBC and JUNO’s official Instagram channel.

The best story was Bomi’s father, a story of a ‘working father’ who raises a daughter who attends daycare center, located in the same building of his office.

Various stories were submitted among the 6,546 stories, topics ranging from grits from COVID-19, Baby Sitting, Lightweight Drinking. According to an OBC official, this campaign will take the lead and more smart choice campaigns will be held in the future.

Cass 0.0 is the first non-alcoholic beer that OBC has introduced and maintains the same refreshing taste of regular beer. It is produced from the same ingredients as regular beer and undergoes an identical fermentation and aging process. During the final filtration process, the alcohol is extracted through ‘Smart De-alcoholization’ technique, allowing it to have the same refreshing flavor of beer, with an ABV less than 0.05%.