On December 18th, Budweiser Wenzhou Brewery held a grand opening ceremony as a foreign-invested manufacturing project with the biggest single-unit investment at the Wenzhou Economic Development Zone. The celebration of Budweiser’s new development milestone in China was jointly attended by Jan Craps, Co-Chair and CEO of BUD APAC; Liu Xiaozhi, Independent Board Director of AB InBev; Y.J. Cheng, VP Supply & Logistics of BUD APAC; Linda Qian, VP People of BUD APAC; Matt Che, VP Marketing of BUD APAC; Jan Clysner, VP Procurement & Sustainability of BUD APAC; Rodrigo Moraes Rodrigues, VP Logistics of BUD APAC; Wouter Peeters, VP Solutions of BUD APAC; Dr. Jan Hoogmartens, Ambassador at Embassy of Belgium in China; He Yong, Secretary-General of China Alcoholic Drinks Association and Chairman of Beer Branch; Johan Van hove, Public Diplomacy Counsellor at Embassy of Belgium in China; Chi Yaoping, Director of the Education and Culture Division of the China Youth Development Foundation, representatives of wholesalers; Yao Gaoyuan, Deputy Secretary of Wenzhou Municipal Committee and Mayor of Wenzhou Municipal People’s Government; Wang Chi, Vice Mayor of Wenzhou Municipal People’s Government; Xu Pengbo, Director of the Administrative Committee and Secretary of the Party Working Committee of Wenzhou Economic Development Zone; Chen Jun, Secretary General of Wenzhou Municipal People's Government; representatives of wholesalers, representatives of Budweiser China and staff of Wenzhou Brewery.

2020 Budweiser Wenzhou Brewery Opening Ceremony

Yao Gaoyuan, Deputy Secretary of Wenzhou Municipal Committee and Mayor of Wenzhou Municipal People’s Government officially annouced the opening of the Budweiser Wenzhou Brewery

Jan Craps, Co-Chair and CEO of BUD APAC, said in his keynote speech:’ As the foreign-invested manufacturing project with the biggest single-unit investment at the Wenzhou Economic Development Zone, Budweiser Wenzhou Brewery strongly manifests our absolute confidence in the China market! Budweiser China will adhere to the green and smart dual sustainability development pattern in the future, and we hope that Budweiser Wenzhou Brewery and the local community can develop and thrive together, as we co-brew a new chapter of Wenzhou!’

Speech by Jan Craps, Co-Chair and CEO of BUD APAC

He Yong, Secretary-General of China Alcoholic Drinks Association and Chairman of Beer Branch, also voiced his approval of Budweiser Wenzhou Brewery:’ Over the years, Budweiser China’s efforts and contributions to the industry’s transformation to green development have been self-evident, and they are really something worthy of learning and following by the industry. The inauguration of Budweiser Wenzhou Brewery will provide an important reference for further optimizing our industrial layout and structure and leading our transformation to green and low-carbon development. At the same time, the opening of the brewery will also become an important leader in the Chinese beery industry's ‘Green Smart Development’ in the future.

Speech by He Yong, Secretary-General of China Alcoholic Drinks Association and Chairman of Beer Branch

Xu Pengbo, Director of the Administrative Committee and Secretary of the Party Working Committee of Wenzhou Economic Development Zone, said: ‘Wenzhou Municipal Government and Administrative Committee attach great importance to major industrial projects and foster a good business environment to effectively promote the development of a number of high-quality enterprises with core competitiveness, compliance with green development requirements, and broad market prospects. And Budweiser Wenzhou Brewery is one of them. In the future, Wenzhou will continue to foster an optimal business environment, and strive to build a reputation that will make more entrepreneurs feel proud about choosing to invest in Wenzhou. We hope that Budweiser will seek a deeper foothold in city to expand investment and accelerate the construction of follow-up projects, and by doing so, provide strong support for building a ‘Five-Beautiful’ Wenzhou, continuing our innovation legacy, and creating new glory for the city.’

Speech by Xu Pengbo, Director of the Administrative Committee and Secretary of the Party Working Committee of Wenzhou Economic Development Zone

Dr. Jan Hoogmartens, Ambassador at Embassy of Belgium in China, said: ‘I am very happy that as a Belgian brand, Budweiser China can win the love and favor of local consumers in the China market, so I am also extremely proud of Budweiser China. Budweiser always insists on providing high-quality products to consumers around the world, and I hope that it will continue to maintain its original aspirations in the future, and wish it can embrace better and better development in China.’

Speech by Dr. Jan Hoogmartens, Ambassador at Embassy of Belgium in China

Equipped with advanced digital technologies, Budweiser Wenzhou Brewery has fully realized intelligentization and automation for its brewing workshop, packaging workshop, and logistics workshop, which will play a huge role in improving quality, increasing efficiency, reducing costs, and cutting energy consumption and help facilitate Budweiser China’s high-quality leapfrog development. At the same time, it will also be a milestone for Budweiser to pursue "Smart Manufacturing" and seize early advantages for its future development within China’s beer industry. At the opening ceremony, Y.J. Cheng, VP Supply & Logistics of BUD APAC, also awarded Budweiser Cross Brewing Qualification to the Wenzhou brewery.

Wenzhou local government visiting the production line in the Budweiser Wenzhou Brewery

Budweiser Cross Brewing Qualification by Y.J. Cheng, VP Supply & Logistics of BUD APAC and Wei Liu, Director of the Budweiser Wenzhou Brewery

At Budweiser, it is our purpose to ‘Bring People Together for a Better World’. We stay committed to supporting a healthy environment and a strong community, and focuses on contributing to efforts that help build local communities where we operate, as a way of contributing to the communities. Over the years, Budweiser China has actively fulfilled its commitment of “One Brewery, One School”. With the inauguration of Budweiser Wenzhou Brewery, Budweiser China is also honoring the pledge to donate its 28th Hope School in China. Budweiser China always believes that these Hope Schools can effectively help more children in poverty-stricken areas to learn and grow up healthily and happily on campus, while also passing on the warmth and kindness of the society to more children.

Hope School Unveiled by Jan Craps, Co-Chair and CEO of BUD APAC and Chi Yaoping, Director of the Education and Culture Division of the China Youth Development Foundation, representatives of wholesalers

Wenzhou is a city that brews glory and dream, as well as a role-model “window” city that adheres to reform, innovation and green development. The official inauguration of the Wenzhou brewery will become an important strategic foothold of Budweiser’s business development in China and provide us with an unremitting driving force to better serve the China market. In the future, Budweiser China will continue to expand its environmental and societal investment, empower sustainable development with innovation, set a new industry benchmark with digital technologies, boost basic education with love and care, and build a smart manufacturing ecosystem within the Chinese beer industry. We will also make every effort to create a green, smart strategic pattern and development mentality and adhere to the path of sustainable development, to actively promote the upgrading of Wenzhou's industry chain, support the construction of a "Five Beautiful" Wenzhou, and co-create the beauty of green development.