OBC held an underage drinking prevention campaign on the day of CSAT(College Scholastic Ability Test). The campaign was held contact-free, by utilizing an AI Robot and LaLaBear to deliver ‘No Under-age Drinking’ messages to exam takers with the slogan “Teenagers’ smart promise: Drink alcohol fairly after reaching adult life.”

An OBC official stated, “We have been running underage drinking prevention campaigns on the day of the CSAT every year since 2009 to prevent aberrations such as drinking alcohol that can occur due to the feeling of liberation that the CSAT is over. We, as a leader of the liquor industry should be committed to preventing harmful drinking and fostering Smart Drinking Culture.”

‘Cubric,’ the Mediabot, a high-technology self-driving robot introduced by Integrit, showed taglines for the campaign and promotional videos. When an exam-taker asked it what age people can start drinking, the robot answered, “Be an adult(LDA) and drink alcohol fairly.”