OBC launched the ‘Smart Choice with Cass 0.0 Campaign’, after the launch of OBC’s first NAB product, Cass 0.0.

‘Smart Choice with Cass 0.0’ is an online campaign, that exemplifies Cass 0.0 as a Smart Drinking Option at various occasions. The main event of this campaign is receiving ‘When and Why you need Cass 0.0’ stories from the public.

Anyone above the Legal Drinking Age may participate to the event, and the campaign website URL is linked on OBC’s official Instagram Bio. A total of 10,000 cans will be given to 417 story submitters and further details of the campaign could be found on the above-mentioned campaign page.

OBC is collaborating with JUNO, Korea’s famous illustrator to run this campaign. JUNO’s illustration will show when Cass 0.0 can play a role as a Smart Drinking Option, appealing to target audience, trendsetters of LDA group in 20s~30s.

An OBC official stated, “Cass 0.0 is a Smart Drinking Option, that has a taste of a real beer. Through this campaign, we hope to further publicize Cass 0.0 and it as a Smart Drinking Option.”

Cass 0.0 is OBC’s first non-alcoholic beer that is brewed in the same fermentation, brewing process, and with same ingredients as regular beer. Alcohol is extracted from the liquid by the ‘smart dealcoholization’ technique in the filtering process before finalization, so it still features a refreshing taste of a real beer.