OBC launched the ‘Smart Choice campaign with JUNO’ on December 2nd.
The trend to drink lightly and therefore seeking for low alcohol drinks and non-alcoholic products, is expressed through JUNO’s illustrations. The illustrations that show why Cass 0.0 is the best choice of option at various occasions will be posted four times, over a month, on the official OBC Instagram account.
‘Cass 0.0’ is the first non-alcoholic beer from Cass brand, Korea’s No.1 sales volume in Korea. The product is brewed in the same fermentation and brewing process, and with the same ingredient as regular beer. Alcohol is extracted from the liquid by the ‘smart dealcoholization’ technique, in the filtering process before finalization, allowing it to have the same refreshing flavor of a beer.
An official from OBC stated, “JUNO will exemplify how to enjoy ‘Cass 0.0,’ as a Smart Drinking Option, which is definitely worth looking forward to!”