On December 2nd, Budweiser China joined forces with the Shanghai Public Security Bureau Traffic Police General Brigade to co-celebrate China’s 9th National Road Safety Day. Frank Wang, Chief Legal and Corporate Affairs Officer of Budweiser APAC, and Hajiang, Budweiser’s Generation Z virtual idol who was named Shanghai’s road safety ambassador by the city’s traffic police at last year’s celebration attended the event.

Noting “Know Danger and Avoid Hazard to Ensure Safer Travel”, the theme of this year’s National Traffic Safety Day, Frank Wang commented: “The key to knowing danger and avoiding hazard still lies with improving the overall public traffic safety awareness. Only when people really understand how to identify dangers can they consciously avoid hazards. However, many traffic accidents happen due to negligence of details, so enhancing basic traffic safety education at the outset and improving the public’s overall safety awareness are naturally the underlying priorities in building safe, civilized road traffic environments.”

In the early November, AB InBev GHQ teamed up with United Nations Institute for Training and Research (UNITAR) and its affiliated organizations to host a highly-inspiring online seminar for their co-developed “Management Practices for Safer Roads” toolkit. During the virtual conference, the first Chinese-translated edition of the toolkit was launched. Powered by digital innovation, the toolkit helps identify hazardous and critical road locations where excessive numbers or severity of crashes occur, outline corrective measures, and implement and monitor the appropriate interventions to help road safety management at source. Budweiser China took immediate actions, sharing the toolkit with local government in more than 30 cities across China where we have breweries and offices. Through the further sharing of the Toolkit, we hope it will mobilize local forces to learn management methods that help improve road safety and exploring the local adaptation, so as to contribute for a safe, stable and growing community.

For years Budweiser China achieved in supporting road safety management. As the first brewer to propose “Smart Drinking” ideas, Budweiser China has been continuously promoting the ideas since 2008. Furthermore, the company has been supporting MPSTAB’s “Traffic Safety Experiential Course” program for five consecutive years, where teaching goes together with pleasure. The measures Budweiser took focus on the outset by teaching young people the first lesson on road safety. At the launch ceremony of 2020 National Road Safety Day Awareness campaign, Budweiser China was entitled Road Safety Public Service Partner in Shanghai. This is the sixth consecutive years that the company has received this honor.

Budweiser China will continue to pursue our social commitments, by proactively undertaking corporate social responsibilities and echoing UN’s call to action. Meanwhile, the company will keep co-operating with institutions and individuals from both public and private sectors, such as traffic management authorities, experts and researchers, and NGOs, to ensure safer travel for the Chinese public, thus effectively “making cities safe, resilient, and sustainable.”