2020 National Responsible Drinking Awareness Week, themed on "Drink Moderately, and Live A Happy Life", held by China Alcoholic Drinks Association (CADA) and China Social Aspect Organization (SAO) on Nov. 20th in Beijing.

Vice Minister Zhang Chonghe, Chairman of China National Light Industry Confederation, Mr. Gao Yanmin, Director General of the Consumer Goods Department, Ministry of Industry and Information Technology (MIIT), Mr. Ma Chunliang, Director General of Food Production Department, State Administration for Market Regulation (SAMR), and government officials as well as trade association leaders from the Ministry of Commerce (MOFCOM), China National Center for Food Safety Assessment (CFSA) and China Health Association (CHA) attended the Ceremony.

Mr. Song Shuyu, CADA Chairman said “To make the National Responsible Drinking Awareness Week well known in the world, leading the industry into healthier and more sustainable development.”

A microfilm entitled "A Way of Taste" and a blue paper book named "Drink Moderately, and Live A Happy Life" were published during the Event. The film will be broadcast across the nation on 50,000 restaurants’ screens during the Week (November 20-27). 9 parallel sessions will be launched across the country during this Week, with over 100 media reporting and interacting online and offline to promote the campaign.

Budweiser China has been CADA’s Vice Chairman unit and one of China SAO’s chairmen on duty. Frank Wang, Chief Legal and Corporate Affairs Officer of Budweiser APAC attended the ceremony and launched the campaign, together with other representatives from governments, trade associations and China SAO chairmen units.

Meanwhile, Budweiser launched two parallel sessions in Mudanjiang and Yingkou cities respectively, echoing to the main session in Beijing. Volunteers from Budweiser (Mudanjiang) Brewery and Budweiser (Yingkou) Brewery walked along the street and explained to consumers, through on-site description and distributing leaflets, for responsible drinking, zero drink-driving, and preventing underage drinking. They helped to deepen Budweiser's philosophy of smart drinking, and build up a good social image for Chinese alcoholic drinks industry.

Budweiser is the earliest enterprise in China that proposes responsible drinking and zero drink-driving. As early as 2008, Budweiser has taken its first step to jointly issue the declaration on responsible drinking with CADA. For consecutively 13 years, Budweiser has joined all sectors of society to advocate to consumers for responsible drinking and zero drink-driving.