Fully reloaded and reinvented, 2020 Budweiser Beer Run today returned to gather thousands of running enthusiasts at Shanghai Century Park for a fun run, introducing the dual concepts of “Beer + Run” and the “Beer + Charity”. Celebrating its fifth anniversary, the event combines various elements such as music, food, beer and charity for greater fun and purpose. With the strongest brand line-up ever, Budweiser delivered the most fashionable “Beer+” wellness lifestyle as well as created a carnival for socializing. Meanwhile, the Budweiser Beer Run has also been actively highlighting its charitable efforts. Being an Internet-famous event, the Budweiser Beer Run has again spread virally on social media.

Bud APAC leaders including Jan Craps, CEO and Co-Chair of Bud APAC, Frederico Freire, BU President, Bud China, Frank Wang, Chief Legal and Corporate Affairs Officer, Bud APAC, Jan Clysner, VP Procurement & Sustainability, Bud APAC, Rodrigo Rodrigues, VP Logistics, Bud APAC, and Kieth Davies, VP Solutions, Bud APAC, were present at the run, firing the starting pistol together for the beer run.

The reinvented beer run came back with two graded tracks and six brands. It not only gathered dozens of sports-loving media runners and KOLs from social platforms such as Weibo, Red and Keep, but also drew active participation from foreign running enthusiasts. Upon the starting pistol, thousands of runners set out on two tracks of different lengths, 10KM and 2KM, for an energy-filled morning run. Along the tracks, they were spoiled with more fun from crowd-leading beer mascots, beer bottle tumblers and bubble stations. Joining the beer run for the first time, Goose Island and Patagonia teamed up with Budweiser, Harbin, Corona and Boxing Cat to form the strongest brand matrix and provide exclusive refreshing experience for all runners and beer lovers after the finish line.

Highly praised by participants, the Beer Run also went viral instantly online to become the day’s trending topic. Media outlets including Xinhua News Agency, China News Service and Shanghai Morning Post took the lead in publishing their stories, attracting citywide attention. Meanwhile video portals like Youku and iQiyi provided highlighted exposure for the event that drew tens of millions of exposure. Popular KOLs active on social platforms such as Weibo, Red and Keep also shared their personal stories about the Beer Run, using various forms like video and infographics to bring crowded online traffic. The post-run fun area offered several Insta-style photo spots, where runners posed for great click-harvesting photos on WeChat Moments. Massive discount coupons were distributed on the scene, offering 100% luck to runners and contributing to post-run sales traffic both online and offline.

This year’s Beer Run has also carried on Budweiser’s year-long charitable efforts. For every 20 kilometers completed by the runners, the brewer will donate a basketball to Hope School children and help them complete fundamental basketball training, as a way of enriching their after-school life and bringing joy and laughter to them. In total, Budweiser donated a total of 346 basketballs and over 8000 students will benefit from the donation. Budweiser China keep leading corporate social responsibility, this time we step up our sustained charitable efforts to help kids at Hope Schools pursue their basketball dreams. Together, let’s run for love and charity, and celebrate with your first glass of beer for charity this autumn.”

Jan Craps, CEO and Co-Chair of Budweiser APAC, concluded: “Leveraging the Beer Run, we hope to advocate a healthier lifestyle through the concept of ‘Beer+’, so that we can inspire more people, use running to support hope and fulfil charitable commitments, and bring people together for a better world.”

We would like to thank all running fans and Bud APAC employees who took part in the Budweiser Beer Run. And together, let us join Bud APAC with a healthier lifestyle, unleash our passion for life and beer, and run for a better world. Let us gather again next year for another love-packed run! See you!