On December 18th, New Weekly, one of the most representative and influential magazine in China, released New and Sharp Top List 2019. Budweiser was recognized as CSR of the year.
In the award ceremony, New Weekly commented: Budweiser’s CSR projects are extremely creative, original and powerful. Budweiser is promoting renewable energy and by 2025, every single bottle of Budweiser would be brewed with renewable energy, recharge our mother earth! At the same time, Budweiser released Kiss Bottle for Chinese Valentine’s Day, reflects social trend movement and the brand play an active role in it. The slogan “All LOVE IS LOVE” encourage people to embrace their true self. Besides, the beautiful packaging tells a compelling story which makes positive social impact through clever social communication, embrace all kinds of love.