Since 2019, Bud China initiated the “Corona Extra Lime” project to support farmers in Anyue of Sichuan province to cultivate high quality limes, which not only improves farmers’ livelihood, but also enhances consumers’ corona-drinking experience. In 2023, Bud China further developed the project to create a social enterprise business model to accelerate and expand impact by establishing the Extra Lime Company with the provision of start-up capital, project investment and operation guidance. This is a model involving different parties and incorporated with various components. More than just securing the lime supply for Corona, this pioneering initiative can further promote the development of the lime industry and help improve the income for farmers in a sustainable way. The Extra Lime Company has signed an agreement with Bud China, to give priority to hiring farmers from low-income families and pledged to reinvest 20% of the net profits in the village. These funds will be utilized to support underprivileged community members and catalyze industrial development.  The lime base has expanded from 30 MU in 2020 to 478 MU in 2023, with accumulated 740,000 kg of limes sold.

In South Korea, we have started a local community project to renovate learning facilities and provide free educational materials and books for underprivileged community since 2016. This year, we opened the 11th Happy Library at the community center in Gangneung City, which was severely affected by a large-scale forest fire. On the day of opening ceremony, sales employees volunteered to organize books and paint mural outside of the community child center.  We have donated 4,200 books to local libraries over the past 7 years.