Our Approach
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South Korea
Held the “Show ID” campaign ahead of the 2022 college scholastic ability test to prevent drinkingamong teenagers. “Show ID” campaign was conducted by distributing promotional materials encouraging restaurants to check customers’ IDs if they order alcoholic beverages. OBC distributed promotional materials such as “Show ID” posters, masks, aprons,and acrylic key rings to 100 restaurants in Samseong-dong area to actively promote underage drinkingprevention.
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China
We participate in the Traffic Safety Experiential Course, and the latest program in FY21 featured new toolkits to improve traffic safety for children. We donated over RMB500,000 (equivalent to USD78,000) to China Children’s Press & Publication Group to raise traffic safety awareness through education providing 100 sets of Traffic Safety Education Toolkits, 730 “Traffic Safety Education Magic Boxes” and 5,000 reflective vests which covers all Hope schools.In December, celebrating the 10th “National Traffic Safety Day”, we were awarded the title of “Road Safety Public Service Partner in Shanghai” by the Shanghai Public Security Bureau Traffic Police General Brigade for the seventh consecutive year. We also attended the “2021 National Responsible Drinking Awareness Week” held by China Alcoholic Drinks Association (“CADA”) and launched local campaigns in 30 cities.
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India
We launched the “Management Practices for Safer Roads Toolkit – The Virtual Immersive Experience”,an interactive tool based on improving existing road infrastructure for the benefit of all road users,especially the most vulnerable. We received global recognition for road safety best practices and received USD50,000 from AB InBev Foundation to scale up road safety interventions and replicate best practices from the city pilot, Safer Roads for Gurugram, in other regions.
Water Stewardship
Water is the most critical resource for our business. No water, no beer.That's why we're improving water access and security in the communities where we live and work.
We work together with our communities to respond to disasters and be one of the first to provide essential aid such as clean drinking water. We bring people together and collaborate with governments, NGOs and communities to provide efficient and timely relief.
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China
Through our Budweiser China Emergency Drinking Water Program9, we delivered nearly half a million cans during the floods in Henan province. During the typhoon disaster in Zhejiang Province, we immediately delivered nearly 5,000 cans. When the epidemic broke out in Yunnan and Fujian provinces, we delivered total 20,000 cans. Nearly 10,000 cans were delivered within 13 hours after the earthquake in Sichuan Province.
And over 70,000 cans of drinking water were delivered to the fire officers and soldiers during daily emergency rescue across the country.
We put our purpose into practice: “We Dream Big to Create a Future with More Cheers!”
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South Korea
Through our OBC Water Donation, we delivered 28,440 bottles of water to vulnerable groups in Daegu and Gyeongsangbuk who suffered the most extreme heat in summer. We also donated care packages with “Smart Health Watches” and “Cool Arm Sleeves” to the 9th Infantry Division to facilitate soldiers in their daily missions despite difficulties during the pandemic and the summer heat.
During the hot summer OBC delivered over 28,000 bottles of
water to help those suffering most.
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India
In support of the local healthcare system, we equipped state governments with health and medical infrastructure to facilitate rehabilitation.
During the COVID-19 pandemic, we amped up healthcare support with essential aid kits to communities near our breweries across five
states in India. In India, we work together with local authorities to enable real change.
We contribute to societal development by supporting young people in our communities. Our focus on poverty alleviation in education includes donating to and building schools, as we encourage students to be ambitious and to build a sustainable future with us.
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China
We staged 33 events in 29 Hope Schools10 nationwide. Over 6,000 volunteers participated and helped to deliver the “Safety Classroom Project” and “Mini Olympic Games”Provided schools with immersive safety experiences, safety treasure boxes, and safety experience classrooms.
Mini Olympic games revitalized physical education as nearly 9,000 students at 27 hope schools explored different sports. We donated approximately 1,000 pieces of sports equipment including soccer balls and basketballs.
The Safety Classroom Project, in partnership with China Children’s and Adolescent’s Foundation,
For the positive impact we have had in education, we achieved the important title of “CSR China TOP100”and “Best CSR Innovation Award” at the 5th Corporate Social Responsibility (“CSR”) China Education Awards. Our Sedrin brewery also received the “National
Poverty Alleviation Advanced Collectives” award from China’s Central Government, recognizing its achievements in poverty alleviation.
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South Korea
Through our OBC School Scholarships11, we donated over 15 million KRW (equivalent to USD12,600) to support underprivileged students in their education. We opened the 9th Happy Library12 in Bucheon, while OBC donated 376 books, employees also gathered an extra 300 books, cleaned and organized the facility, and conducted an English class.Employee volunteers organizing over 600 books for the 9th Happy Library in South Korea.During the continued COVID-19 period, OBC and RE:harvest donated school supplies and RE:nergy bars to Gangnam Welfare Foundation to boost students’ spirits. We launched #SaveRiceChallenge and through “Happy Alliance”, a safety network for children, we donated healthy rice pound cakes to 1,700 children at risk of hunger in Seoul, Icheon and Cheongju, where OBC headquarters and breweries are located. The online campaign not only helped underfed children, but also supported local rice farmers.
As we implement environmental initiatives, we are committed to holding various internal and external campaigns that bring positive impacts to our local environment and communities.
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China
Working with local governments and agencies, we promoted environmental protection and water conservation to consumers through various events. On World Environment Day, over 6,000 volunteers participated in events promoting different concepts including turning waste into resources and, on “Tree Planting Day”, 894 employee volunteers planted tree saplings helping to make the world a greener place.
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South Korea
In celebration of World Environment Day, OBC employees took part in the Cass Barley Saved Grain (“BSG”) Upcycling Food Festival. They had
the opportunity to try RE : harvest BSG food items, such as ice cream and beer latte, and experienced food upcycling. It is part of our plan to expand the festival as an event for consumers in the future and add environmental and social value to our brewery co-products.
Our employees enjoyed delicious BSG products.In April, the “XV World Forestry Congress” selected OBC as an exemplary company in the CSR category recognizing the Cass Forest of Hope13. During the “OB-Rang, College Student Supporters”, OBC selected 20 students out of 253 applicants to work as “Eco Speakers” for three months. Our Eco Speakers actively worked on addressing and raising awareness of environmental issues in collaboration with Korea Green Foundation (“KGF”), producing over 1,000 pieces of creative social media content.
Our Eco Speakers shared their passion for environmental
protection with the local community.
Training and Development
Employee learning and development
Smart Drinking and Moderatio
Product safety•Product labelling•Responsible
marketing and consumer education•Road safety
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Our Ambition
We want everyone to enjoy our products responsibly,therefore we apply our Global Smart Drinking Goals to provide consumers with transparent informationand choice. We support the World Health Organization (“WHO”) target of reducing harmful use of alcohol by at least 10% in every country by 2025, and the ambition of the UN SDGs to strengthen the prevention of harmful use of alcohol globally.
As a pioneer in promoting Smart Drinking, we have been collaborating with public health experts since 2016 and introducing effective initiatives and measures to fulfil our commitment. We continuously aim to improve social norms, drinking cultures and road safety in markets around the world by working closely with different stakeholders, implementing responsible marketing campaigns and educating consumers.
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In India
In India, Budweiser APAC has also contributed to road safety by taking part in Safer Roads for Gurugram (“SRFG”) initiative in 2019. Our contributions were awarded with the prestigious Gold SABRE APAC award under the “Associations” category for “Creating an association of multi-sectoral partners to accelerate road safety in Gurugram”. Our involvement was to on-board key corporate partners and launch a data dashboard and e-learning module on road safety.
Safer Roads for Gurugram (SRFG) is an integrated, inter-sectoral, and pan-stakeholder initiative to en-hance road safety in Gurugram. SRFG was launched in March 2018 as an outcome of an memorandum of understanding with the Transport Department, Haryana Government. The objective of the initiative is to align with the Haryana Vision Zero to strengthen the existing mechanisms and systems on road safety, helping create and implement unique and innovative solutions (gurugram.saferroads.in)
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Our Approach
We integrate safety considerations into every aspect of our operations. To drive this, our approach to safety is led from the top and we have assigned different roles at the departmental and the brewery levels to provide a safe workplace for all.
Occupational safety control
We conduct regular investigations and inspections to identify potential workplace hazards. In particular, we perform an annual audit on environmental, health, and safety KPIs and we have specific guidelines stipulated for employees to report any potential safety hazards, incidents, and near misses.
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Why it Matters
Our commitment to health and safety in the workplace is embedded in our culture. We aim to ensure risks are minimized and that we respond quickly to hazards arising in the workplace. Occasionally, workers involved in our business are exposed to hazards that can result in falls,
transportation accidents, equipment-related accidents,heat-related illnesses or other injuries. Implementing systems to ensure the safety of our colleagues, other workers and communities is critical to our business.
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H&S Committee-Zone Level
· Oversee H&S strategies & initiatives internally and externally
· Implement actions to achieve H&S target
· Build benchmark safety culture with safety leadership
· Take promotion activates to improve safety awareness
· Ensure H&S Legal compliance
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In China
Launched the 1st Chinese-translated edition of the “Management Practices for Safety Roads” toolkit which was co-developed by AB InBev Group and the United Nations Institute for Training and Research (UNITAR)
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Global Smart Drinking Week
We evolved our previous one-day campaign into a “Global Smart Drinking Week”. The immersive week aimed to raise public awareness of the dangers of drink-driving and promote smart drinking. In China, our employees joined forces with traffic police and carried out “Don’t Drink and Drive” campaigns. During the week, 2,553 volunteers participated, visiting 689 outlets to promote smart drinking and moderation. The campaigns integrated street culture with the aim to engage young people and turn the concept of zero-drink driving into an aspirational lifestyle. Our brand, Harbin Beer (“HAPI”), launched its Smart Drinking short film and revealed an exclusive Harbin no alcohol beer with brand ambassador Lay Zhang, a pop singer in China, to confront drink-driving behavior and pave the way for positive social norms among the younger generation.
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H&S Committee-Plant level
. Promote safe behaviour
. Assist in identifying and eliminating unsafe actions or conditions
. Identify opportunities to improve working conditions
. Discuss all relevant safety issues including but not limited to safety incidents or emergency situations
. Follow local safety regulatory requirements
Looking Forward
We will champion Smart Drinking and Moderation through a sustained and unified commitment from our brands. To effectively advocate responsible drinking in APAC, we will evolve our social marketing campaigns to meet changing social norms and behaviors across markets. Increasing alcohol literacy through voluntary guidance labeling will help empower our consumers and reduce the harmful use of alcohol.
Procedures and standards
Our Health and Safety Policy and associated management system aims to protect the health and safety of our colleagues and contractors. We have operational procedures and safety standards for our production process, including fire safety, warehouse safety, work-related injuries, electricity safety,emergency and evacuation procedures. We use the VPO system for routine management that covers and exceeds all elements of OHSAS 18001/ISO 45001.An internal audit is conducted twice a year.
Supply Chain Management
Human rights•Value chain management
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Looking Forward
We want to be the industry benchmark when it comes to safety. We understand that different operational units may be exposed to different types and level of occupational hazards, and we aim to constantly prevent and mitigate any incidents as far as possible. To do so, we will continue to provide our colleagues and other workers with the support they need to cultivate high levels of safety awareness and continuously drive improvements to eliminate work-related injuries.
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Our Ambition
Managing a complex supply chain is never easy and we aim to encourage our suppliers to help minimize environmental impacts, protect human rights and improve economic stability. We promote these values with our suppliers, business partners and the surrounding communities in order to make the world more sustainable.
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Fostering a Culture of Smart Drinking & Road Safety
Key goods and services that we source directly and indirectly: are working hard and closely with our suppliers to tackle the emerging challenges and think sustainably and responsibly. This has become more critical as the prolonged global pandemic affects every continent. In APAC, we source from up to 209 tier 1 (direct) suppliers to deliver the drinks that our consumers know and love.
Our Approach
Social Norms
Responsible sourcing is integrated into our supply chain practices. Through communicating our expectations and cascading our stringent requirements to suppliers,
vendors, agents, and contractors (“Business Partners”), we ensure a supply chain that is free from noncompliance and promotes responsible social and environmental practices.
Road Safety
As a leading beer company with a significant operation of road transportation fleets, improving road safety is one of the top priorities for our company. We have been working with relevant authorities to promote road safety for over a decade across APAC.
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In India
In India, Budweiser APAC has also contributed to road safety by taking part in Safer Roads for Gurugram (“SRFG”) initiative in 2019. Our contributions were awarded with the prestigious Gold SABRE APAC award under the “Associations” category for “Creating an association of multi-sectoral partners to accelerate road safety in Gurugram”. Our involvement was to on-board key corporate partners and launch a data dashboard and e-learning module on road safety.
Safer Roads for Gurugram (SRFG) is an integrated, inter-sectoral, and pan-stakeholder initiative to en-hance road safety in Gurugram. SRFG was launched in March 2018 as an outcome of an memorandum of understanding with the Transport Department, Haryana Government. The objective of the initiative is to align with the Haryana Vision Zero to strengthen the existing mechanisms and systems on road safety, helping create and implement unique and innovative solutions (gurugram.saferroads.in)
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In China
Launched the 1st Chinese-translated edition of the “Management Practices for Safety Roads” toolkit which was co-developed by AB InBev Group and the United Nations Institute for Training and Research (UNITAR)
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Looking Forward
We want to be the industry benchmark when it comes to safety. We understand that different operational units may be exposed to different types and level of occupational hazards, and we aim to constantly prevent and mitigate any incidents as far as possible. To do so, we will continue to provide our colleagues and other workers with the support they need to cultivate high levels of safety awareness and continuously drive improvements to eliminate work-related injuries.