Our Approach
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South Korea
Held the “Show ID” campaign ahead of the 2022 college scholastic ability test to prevent drinkingamong teenagers. “Show ID” campaign was conducted by distributing promotional materials encouraging restaurants to check customers’ IDs if they order alcoholic beverages. OBC distributed promotional materials such as “Show ID” posters, masks, aprons,and acrylic key rings to 100 restaurants in Samseong-dong area to actively promote underage drinkingprevention.
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China
We participate in the Traffic Safety Experiential Course, and the latest program in FY21 featured new toolkits to improve traffic safety for children. We donated over RMB500,000 (equivalent to USD78,000) to China Children’s Press & Publication Group to raise traffic safety awareness through education providing 100 sets of Traffic Safety Education Toolkits, 730 “Traffic Safety Education Magic Boxes” and 5,000 reflective vests which covers all Hope schools.In December, celebrating the 10th “National Traffic Safety Day”, we were awarded the title of “Road Safety Public Service Partner in Shanghai” by the Shanghai Public Security Bureau Traffic Police General Brigade for the seventh consecutive year. We also attended the “2021 National Responsible Drinking Awareness Week” held by China Alcoholic Drinks Association (“CADA”) and launched local campaigns in 30 cities.
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India
We launched the “Management Practices for Safer Roads Toolkit – The Virtual Immersive Experience”,an interactive tool based on improving existing road infrastructure for the benefit of all road users,especially the most vulnerable. We received global recognition for road safety best practices and received USD50,000 from AB InBev Foundation to scale up road safety interventions and replicate best practices from the city pilot, Safer Roads for Gurugram, in other regions.
Water Stewardship
Water is the most critical resource for our business. No water, no beer.That's why we're improving water access and security in the communities where we live and work.
Emergency drinking water is our main focus in emergency relief. We bring people together and work with governments, non-governmental organizations and communities to provide efficient and timely assistance.
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China
The Emergency Drinking Water Program is a global charity project launched in China in 2015 to provide clean and safe drinking water as quickly as possible to local disaster areas, water-scarce regions, and the heroes working on the frontline of disaster relief. A total of 2.3 million cans of drinking water have been provided to people in need since 2015.
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South Korea
Since 2016, we have donated 563,240 bottles and 150,000 cans of water to vulnerable populations suffering from extreme heat during the summer and to communities in disaster areas across the country. In addition, we set up a disaster relief system with our long-term partner, the Korea Disaster Relief Association. As part of the relief system, our water canisters were delivered to the Korea Disaster Relief Association and enables us to provide water canisters promptly in the event of a disaster.
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India
In support of the local healthcare system, we equipped state governments with health and medical infrastructure to facilitate rehabilitation.
During the COVID-19 pandemic, we amped up healthcare support with essential aid kits to communities near our breweries across five
states in India. In India, we work together with local authorities to enable real change.
We contribute to societal development by supporting young people in our communities. Our focus on poverty alleviation in education includes donating to and building schools, as we encourage students to be ambitious and to build a sustainable future with us.
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China
In 2022 September, our volunteers delivered 11,200 copies of The Four Great Books of China (Children’s Edition) to 28 Budweiser Hope schools in 15 provinces to create a reading atmosphere throughout the country. As a result, 9,447 students at these schools read the classic works of Chinese literature with their teachers in a different environment, and some students shared their thoughts about these books in words, pictures, videos, and other forms. In addition, we collected 171 reading reports nationwide. We awarded ten students from Budweiser Hope schools in Fujian, Guangxi, Yunnan, Hebei, Henan, Guangdong, and Liaoning the honorary title of Budweiser China 2022 Top Ten “Joyful” Readers through school recommendation and online voting.
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South Korea
We opened the 10th Happy Library. We have started a local community project to renovate learning facilities and provide free educational materials and books for underprivileged children since 2016. This year, we selected this community child center as the 10th Happy Library to support. This center suffered from difficulties due to the large-scale forest fire in Uljin last March. We provided education on children’s rights with the International Child Right Center and operated a drawing workshop for underprivileged children.
As we implement environmental initiatives, we are committed to holding various internal and external campaigns that bring positive impacts to our local environment and communities.
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China
Working with local governments and agencies, we promoted environmental protection and water conservation to consumers through various events. On World Environment Day, over 6,000 volunteers participated in events promoting different concepts including turning waste into resources and, on “Tree Planting Day”, 894 employee volunteers planted tree saplings helping to make the world a greener place.
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South Korea
In celebration of World Environment Day, OBC employees took part in the Cass Barley Saved Grain (“BSG”) Upcycling Food Festival. They had
the opportunity to try RE : harvest BSG food items, such as ice cream and beer latte, and experienced food upcycling. It is part of our plan to expand the festival as an event for consumers in the future and add environmental and social value to our brewery co-products.
Our employees enjoyed delicious BSG products.In April, the “XV World Forestry Congress” selected OBC as an exemplary company in the CSR category recognizing the Cass Forest of Hope13. During the “OB-Rang, College Student Supporters”, OBC selected 20 students out of 253 applicants to work as “Eco Speakers” for three months. Our Eco Speakers actively worked on addressing and raising awareness of environmental issues in collaboration with Korea Green Foundation (“KGF”), producing over 1,000 pieces of creative social media content.
Our Eco Speakers shared their passion for environmental
protection with the local community.
Training and Development
Employee learning and development
Smart Drinking and Moderatio
Product safety•Product labelling•Responsible
marketing and consumer education•Road safety
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Our Ambition
We want everyone to enjoy our products responsibly,therefore we apply our Global Smart Drinking Goals to provide consumers with transparent informationand choice. We support the World Health Organization (“WHO”) target of reducing harmful use of alcohol by at least 10% in every country by 2025, and the ambition of the UN SDGs to strengthen the prevention of harmful use of alcohol globally.
As a pioneer in promoting Smart Drinking, we have been collaborating with public health experts since 2016 and introducing effective initiatives and measures to fulfil our commitment. We continuously aim to improve social norms, drinking cultures and road safety in markets around the world by working closely with different stakeholders, implementing responsible marketing campaigns and educating consumers.
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In South Korea
With support from the Korea Road Traffic Authority (KoROAD), we became the first private company to introduce the ‘Ignition Interlock Device (IID)’ project to raise awareness of drunk driving prevention in South Korea. Wired to the vehicle’s ignition, IID requires drivers to provide a breath sample before starting the engine. The devices have been installed in selected trucks of our logistic fleet with educational workshops for road safety delivered to truck drivers.
We plan to reduce accidents and fatalities caused by drunk truck drivers by installing IID and increased road safety awareness by demonstrating the effectiveness of precautionary measures. As part of our long-standing partnership with the Korea Road Traffic Authority (KoROAD) for six consecutive years, we have extended cooperation with the IID company and a logistics company to pilot the installation of IID in trucks as a precautionary measure.
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Our Approach
We integrate safety considerations into every aspect of our operations and require the same
measures to be taken by our contractors. To drive this, our approach to safety is led from the top and we have assigned different roles at the departmental and the brewery levels to provide a safe workplace for all.
Occupational safety control
We have conducted a workplace hazard analysis for all high-risk processes in our operations. Based on the safety risk register, we conduct annual investigations and inspections to identify potential safety gaps. Our employees follow the Incident Reporting Policy to report potential safety risks and incidents.
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Why it Matters
Our commitment to occupational health and safety is embedded in our corporate culture. We strive to minimize risks and respond quickly to workplace hazards. Our Occupational Health and Safety Policy is publicly available on our website and describes our approach to workplace health and safety. The policy is reviewed annually by our EHS team and approved by the Bud APAC CEO.
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H&S Committee-Zone Level
· Oversee H&S strategies & initiatives internally and externally
· Implement actions to achieve H&S target
· Build benchmark safety culture with safety leadership
· Take promotion activates to improve safety awareness
· Review any updates on legal requirements related to health and safety
· Review best practices and strategize improvement plans
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In Vietnam
We shared the message and spread the spirit of Enjoying a beer with global responsibility, raising awareness when drinking beer among the students at four universities. Through joining the tour, the students understood and learned about Smart Drinking, to not drink and drive, about the legal drinking age, and enjoying a beer on its way. More than 7,000 teachers and students at universities have signed and committed that they will always pioneer responsible beer consumption, not driving after drinking beer.
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Global Smart Drinking Week
We evolved our previous one-day campaign into a “Global Smart Drinking Week”. The immersive week aimed to raise public awareness of the dangers of drink-driving and promote smart drinking. In China, our employees joined forces with traffic police and carried out “Don’t Drink and Drive” campaigns. During the week, 2,553 volunteers participated, visiting 689 outlets to promote smart drinking and moderation. The campaigns integrated street culture with the aim to engage young people and turn the concept of zero-drink driving into an aspirational lifestyle. Our brand, Harbin Beer (“HAPI”), launched its Smart Drinking short film and revealed an exclusive Harbin no alcohol beer with brand ambassador Lay Zhang, a pop singer in China, to confront drink-driving behavior and pave the way for positive social norms among the younger generation.
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Brewery Level Health and Safety Committee
. Provide guidance for relevant staff at the breweries to promote a safety culture
. Provide management with assistance in all areas of safety
. Review any occurred and potential safety incidents observed on-site
. Assist in identifying and eliminating unsafe actions or conditions
. Identify opportunities to improve working conditions
. Discuss all relevant safety issues including but not limited to safety incidents or emergency situations
. Follow local safety regulatory requirements
Looking Forward
We will champion Smart Drinking and Moderation through a sustained and unified commitment from our brands. To effectively advocate responsible drinking in APAC, we will evolve our social marketing campaigns to meet changing social norms and behaviors across markets. Increasing alcohol literacy through voluntary guidance labeling will help empower our consumers and reduce the harmful use of alcohol.
Procedures and standards
Our Health and Safety Policy and associated management system aims to protect the health and safety of our colleagues and contractors. We have operational procedures and safety standards for our production process, including fire safety, warehouse safety, work-related injuries, electricity safety,emergency and evacuation procedures. We use the VPO system for routine management that covers and exceeds all elements of OHSAS 18001/ISO 45001.An internal audit is conducted twice a year.
Supply Chain Management
Human rights•Value chain management
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Looking Forward
We want to be the industry benchmark when it comes to safety. We understand that different operational units may be exposed to different types and level of occupational hazards, and we aim to constantly prevent and mitigate any incidents as far as possible. To do so, we will continue to provide our colleagues and other workers with the support they need to cultivate high levels of safety awareness and continuously drive improvements to eliminate work-related injuries.
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Our Ambition
Managing a complex supply chain is never easy and we aim to encourage our suppliers to help minimize environmental impacts, protect human rights and improve economic stability. We promote these values with our suppliers, business partners and the surrounding communities in order to make the world more sustainable.
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Fostering a Culture of Smart Drinking & Road Safety
Key goods and services that we source directly and indirectly: are working hard and closely with our suppliers to tackle the emerging challenges and think sustainably and responsibly. This has become more critical as the prolonged global pandemic affects every continent. In APAC, we source from up to 172 tier 1 (direct) suppliers to deliver the drinks that our consumers know and love.
Our Approach
Social Norms
Social norm marketing campaigns promote positive behavioral change; all our brands share the same purpose and develop powerful campaigns to share our Smart Drinking ethos.
Road Safety
As a leading beer company with a significant operation of road transportation fleets, improving road safety is one of the top priorities for our company. We have been working with relevant authorities to promote road safety for over a decade across APAC.
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In South Korea
With support from the Korea Road Traffic Authority (KoROAD), we became the first private company to introduce the ‘Ignition Interlock Device (IID)’ project to raise awareness of drunk driving prevention in South Korea. Wired to the vehicle’s ignition, IID requires drivers to provide a breath sample before starting the engine. The devices have been installed in selected trucks of our logistic fleet with educational workshops for road safety delivered to truck drivers.
We plan to reduce accidents and fatalities caused by drunk truck drivers by installing IID and increased road safety awareness by demonstrating the effectiveness of precautionary measures. As part of our long-standing partnership with the Korea Road Traffic Authority (KoROAD) for six consecutive years, we have extended cooperation with the IID company and a logistics company to pilot the installation of IID in trucks as a precautionary measure.
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In Vietnam
We shared the message and spread the spirit of Enjoying a beer with global responsibility, raising awareness when drinking beer among the students at four universities. Through joining the tour, the students understood and learned about Smart Drinking, to not drink and drive, about the legal drinking age, and enjoying a beer on its way. More than 7,000 teachers and students at universities have signed and committed that they will always pioneer responsible beer consumption, not driving after drinking beer.
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Looking Forward
We want to be the industry benchmark when it comes to safety. We understand that different operational units may be exposed to different types and level of occupational hazards, and we aim to constantly prevent and mitigate any incidents as far as possible. To do so, we will continue to provide our colleagues and other workers with the support they need to cultivate high levels of safety awareness and continuously drive improvements to eliminate work-related injuries.