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  Our Ambition

  Managing a complex supply chain is never easy and we aim to encourage our suppliers to help minimize environmental impacts, protect human rights and improve economic stability. We promote these values with our suppliers, business partners and the surrounding communities in order to make the world more sustainable.
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  Fostering a Culture of Smart Drinking & Road Safety

  Key goods and services that we source directly and indirectly: are working hard and closely with our suppliers to tackle the emerging challenges and think sustainably and responsibly. This has become more critical as the prolonged global pandemic affects every continent. In APAC, we source from up to 172 tier 1 (direct) suppliers to deliver the drinks that our consumers know and love.

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  In South Korea

  With support from the Korea Road Traffic Authority (KoROAD), we became the first private company to introduce the ‘Ignition Interlock Device (IID)’ project to raise awareness of drunk driving prevention in South Korea. Wired to the vehicle’s ignition, IID requires drivers to provide a breath sample before starting the engine. The devices have been installed in selected trucks of our logistic fleet with educational workshops for road safety delivered to truck drivers.

  
  

  We plan to reduce accidents and fatalities caused by drunk truck drivers by installing IID and increased road safety awareness by demonstrating the effectiveness of precautionary measures. As part of our long-standing partnership with the Korea Road Traffic Authority (KoROAD) for six consecutive years, we have extended cooperation with the IID company and a logistics company to pilot the installation of IID in trucks as a precautionary measure.
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  In Vietnam

  We shared the message and spread the spirit of Enjoying a beer with global responsibility, raising awareness when drinking beer among the students at four universities. Through joining the tour, the students understood and learned about Smart Drinking, to not drink and drive, about the legal drinking age, and enjoying a beer on its way. More than 7,000 teachers and students at universities have signed and committed that they will always pioneer responsible beer consumption, not driving after drinking beer.

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  Looking Forward

  We want to be the industry benchmark when it comes to safety. We understand that different operational units may be exposed to different types and level of occupational hazards, and we aim to constantly prevent and mitigate any incidents as far as possible. To do so, we will continue to provide our colleagues and other workers with the support they need to cultivate high levels of safety awareness and continuously drive improvements to eliminate work-related injuries.