In India, Budweiser APAC has also contributed to road safety by taking part in Safer Roads for Gurugram (“SRFG”) initiative in 2019. Our contributions were awarded with the prestigious Gold SABRE APAC award under the “Associations” category for “Creating an association of multi-sectoral partners to accelerate road safety in Gurugram”. Our involvement was to on-board key corporate partners and launch a data dashboard and e-learning module on road safety.
Safer Roads for Gurugram (SRFG) is an integrated, inter-sectoral, and pan-stakeholder initiative to en-hance road safety in Gurugram. SRFG was launched in March 2018 as an outcome of an memorandum of understanding with the Transport Department, Haryana Government. The objective of the initiative is to align with the Haryana Vision Zero to strengthen the existing mechanisms and systems on road safety, helping create and implement unique and innovative solutions (gurugram.saferroads.in)